Florence Marine’s motto is making items that improve people’s experience outdoors. Exploring outside and enjoying your environment for long periods of time requires gear that does its job when you need it. you can now shop the collection in store and online.
About John,
John Alexander Florence was born on the Hawaiian island of Oahu. Growing up nearby the storied Pipeline, John fell in love with the ocean at an early age. Over his 28 years, this love has him redefine the sport of surfing. He has nearly every major title in the surfing world under his name, from the Pipe Masters to the Eddie Aikau Big Wave Invitational, including back-to-back World Surf League Championships in 2016 and 2017.
When he’s not chasing world titles, John is on his boat sailing between islands, beekeeping, tending his local organic farm, or exploring new ways of what’s possible in and around the water with his brothers Nathan and Ivan across the North Shore.
Environmental awareness,
Florence Marine uses responsible manufacturing and sustainable business practices because they believe that goes hand-in-hand with exploration. They make products that perform great, and they make sure that the production process is not harming the planet and the places everyone loves to explore.
The environment will continue to change, but the responsibility to make the right choices for the planet will be an ongoing commitment of Florence Marine
Materials,
Recycled polyester is an essential fiber used in the Florence Marine products. Found in the boardshorts, hats and more, its lightweight and quick-drying properties make it the perfect material for the outdoor gear.
A section of the T-Shirt line uses Recover™, a process that transforms textile waste from the factory floor into high-quality recycled fibers. These fibers are considered some of the lowest impact textiles.
Normally, cotton can be the largest water user of any crop. In areas of low rainfall, farmers have to implement irrigation systems that lead to freshwater loss, poor water management and a bigger carbon footprint. But organic cotton is intentionally farmed in areas of heavy rainfall so nature can give natural irrigation and freshwater loss is avoided. Organic farming upholds biodiversity and supports a healthier ecosystem.
Motto,
Florence Marine’s motto is making items that improve people’s experience outdoors. Exploring outside and enjoying your environment for long periods of time requires gear that does its job when you need it.
"We want to explore, have fun, learn, and challenge ourselves. We're building things that motivate us to get outside and thrive in the elements, while doing our best to protect the ocean and the land."
- John John Florence
If you want to shop this amazing collection, you can do so in our store and online. some of our favorites are listed below.
shop the Florence Marine X Burgee Hoodie
here
shop the Florence Marine X Unstructured Hat
here
shop the Florence Marine X Outline Boardshort
here
shop the Florence Marine X Long Sleeve Hooded UPF Shirt
here
