'THE BIGGEST REVOLUTION IN SURF TRACTION SINCE IT WAS INVENTED'
Sustainable
PROTO™1.4’s combination of improved sustainability and performance is what ultimately tipped the jury to award the design Gold, saying:
“The PROTO™1.4 Traction Pad challenges unsustainable manufacturing while significantly improving on the performance of traditional surfing traction pads. Exceptional grip, acomfortnd recoil kick capabilities allow surfers to connect with their board and take control of their movements.”
Technology
PROTO™1.4 uses moulded technology to radically reduce waste when making tail pads, while also allowing for a fully 3D, multi-directional traction pattern mapped to the shape of a surfer’s foot. It is the biggest innovation in this space since grip was invented back in the 1970s.
Award Winning
PROTO™1.4 was honoured with 3 awards during the Surf & Boardsports Industry Association Awards this October 2023!
- Surf Accessory of the Year
- Innovation of the Year
- Environmental Award
“It feels pretty amazing to have PROTO™1.4, and Creatures in general, recognised by our peers in the industry like this. To have the vote of confidence from shop owners and other heavyweights really helps validate all that hard work our team puts in behind the scenes. A massive thanks to those crew who support what we do.” -Beau Campi, Creatures Head of Product & Brand.